PRIVACY POLICY 

Last updated: January 2026

This Privacy Policy describes how Upolife (“Upolife”, “we”, “us”, “our”) collects, uses, discloses, and otherwise processes personal information when you visit, use, or make a purchase from upolife.com (the “Site”), use any related services, features, tools, or communicate with us (collectively, the “Services”).

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.

1) WHO WE ARE (DATA CONTROLLER) / CONTACT
Upolife is a wellness and healthcare retail brand owned and operated by:

Amazing Toys Inc.
6932 Matilija Avenue
Van Nuys, CA 91405
United States

Amazing Toys Inc. is the data controller responsible for the collection and processing of your personal information.

Email: support@upolife.com

2) DEFINITIONS
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you or your household. Personal information does not include information that has been de-identified or aggregated so that it cannot reasonably be linked to you.

3) PERSONAL INFORMATION WE COLLECT OR PROCESS
Depending on how you interact with the Services, we may collect or process the following categories of personal information:

A. Information you provide to us
• Contact details: name, email address, phone number, billing and shipping address.
• Order and transaction details: products you view, add to cart, purchase, return, exchange or cancel, and your purchase history.
• Payment-related information: payment method and payment confirmation and other payment details. Payment card data is processed securely by third-party payment providers; we generally receive limited information needed to confirm payment and fulfill your order.
• Customer support and communications: the information you include in communications with us (e.g., emails, chat messages, support inquiries), and any content you provide related to troubleshooting or resolving issues.
• Account information (if you create an account): login credentials and account preferences (where available), and settings associated with your account.

B. Information collected automatically when you use the Services
• Device information: device type, browser type, operating system, network information, IP address, and other unique identifiers.
• Usage information: pages viewed, links clicked, time spent, interactions with the Site, referring website or advertising source, and general activity patterns on the Services.
• Cookies and similar technologies: cookies, pixels, tags, and similar technologies that enable core site functionality, analytics, fraud prevention, and advertising measurement.

C. Information from service providers and partners
We may receive personal information from service providers and partners who help us operate the Services (e.g., ecommerce hosting, payment processing, shipping/fulfillment, analytics, and advertising/marketing platforms), consistent with their privacy policies and our agreements.

4) SOURCES OF PERSONAL INFORMATION
We may collect personal information from:
• Directly from you (when you place orders, create an account, subscribe, contact support, or otherwise provide information);
• Automatically through the Services (from your device/browser via cookies and similar technologies);
• Our service providers (who support the Services and may collect/process data on our behalf);
• Partners or other third parties (such as advertising/analytics partners, where applicable).

5) HOW WE USE YOUR PERSONAL INFORMATION
We use personal information for the following business and commercial purposes:

A. Provide, operate, and improve the Services
• Process payments, fulfill orders, ship products, facilitate returns and exchanges, and provide related customer service;
• Communicate with you about your order, account, shipping, and service updates;
• Maintain and improve the Site, including troubleshooting, testing, research, analytics, and product/service development;
• Personalize your experience where appropriate (e.g., remembering preferences).

B. Marketing and advertising (where applicable)
• Send promotional communications by email (and, where applicable, text or other channels), consistent with your preferences and applicable law;
• Measure advertising performance and help deliver advertising that may be more relevant to you, including on other websites or platforms.

C. Security and fraud prevention
• Authenticate access (where applicable), secure transactions, detect and investigate suspicious activity, prevent fraud, and protect the Services, our customers, and our business.

D. Legal and compliance
• Comply with applicable laws and regulations;
• Respond to valid legal process (e.g., subpoenas, court orders, or requests from government authorities);
• Enforce our terms, policies, and contractual rights, and to protect the rights, property, and safety of Upolife, our customers, or others.

We do not sell your personal information.

6) COOKIES & TRACKING TECHNOLOGIES
We use cookies, pixels, and similar technologies to:
• Operate the Site and provide core functionality;
• Remember your preferences;
• Analyze traffic and performance;
• Prevent fraud and maintain security;
• Measure advertising performance and (where applicable) support interest-based advertising.

You can control cookies through your browser settings. If you disable cookies, certain features of the Services may not function properly.

7) ADVERTISING & ANALYTICS PARTNERS (AND YOUR CHOICES)
We may share limited information with trusted third-party providers for analytics, advertising, and performance measurement purposes. These partners may use cookies or similar technologies in accordance with their own privacy policies.

Examples of partner categories may include:
• Analytics providers;
• Advertising and marketing platforms;
• E-commerce and website infrastructure providers (such as Shopify);
• Customer support tools;
• Shipping and fulfillment providers;
• Payment processors.

Opting out of targeted advertising / interest-based advertising:
You can manage or opt out of interest-based advertising through your browser/device settings and certain industry opt-out mechanisms. You may also contact us at support@upolife.com to request assistance with opt-out options available to you.

Global Privacy Control (GPC):
If you visit our Site with the Global Privacy Control preference signal enabled, depending on where you are located, we will treat this as a request to opt out of certain uses that may be considered “sale” or “sharing” for targeted advertising for that browser and device. If we can associate the signal with your account, we may apply the preference at the account level as well.

Do Not Track:
Other than GPC (where applicable), we do not respond to “Do Not Track” signals.

8) HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:

A. Service providers
We share personal information with vendors and service providers who perform services on our behalf, such as:
• E-commerce hosting and infrastructure (including Shopify);
• Payment processing;
• Order fulfillment, shipping, and logistics;
• Customer support;
• Data analytics;
• Security, fraud prevention, and IT management.

B. Business and marketing partners
Where applicable, we may share information with advertising and marketing partners to provide marketing services and to measure or optimize advertising. These partners use your information in accordance with their own privacy notices.

C. At your direction or with your consent
We may disclose information when you request it, direct us to do so, or otherwise consent, such as when you choose to use certain integrations or social features.

D. Corporate transactions
We may disclose information in connection with a business transaction such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.

E. Legal and safety
We may disclose information to comply with law or respond to valid legal process, and to protect the rights, property, or safety of our business, customers, or others.

9) RELATIONSHIP WITH SHOPIFY
Our store is hosted on Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve Shopify’s services and to help us operate our store.

Information you submit through the Services may be transmitted to Shopify and third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses personal information, you can review:
• Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy
• Shopify Privacy Portal: https://privacy.shopify.com

10) THIRD-PARTY WEBSITES AND LINKS
The Services may provide links to websites or platforms operated by third parties. If you follow links to sites not controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security practices of third-party sites.

Information you provide in public or semi-public spaces (including on third-party social platforms) may be viewable by others without limitation.

11) DATA RETENTION
We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, including to:
• Provide the Services;
• Maintain business records;
• Comply with legal obligations;
• Resolve disputes; and
• Enforce our agreements and policies.

Retention periods may vary depending on the type of data and the reasons we process it.

12) DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. We recommend that you do not use insecure channels to communicate sensitive information to us.

13) YOUR RIGHTS & CHOICES
Depending on where you live, you may have some or all of the following rights regarding your personal information (subject to applicable exceptions):
• Right to Access / Know: request access to personal information we hold about you.
• Right to Delete: request deletion of certain personal information.
• Right to Correct: request correction of inaccurate personal information.
• Right of Portability: request a copy of your personal information in a portable format (where applicable).
• Right to Opt Out of Certain Processing: depending on your location, request to opt out of processing for targeted advertising or uses that may be considered “sale” or “sharing” for targeted advertising.
• Managing communication preferences: you can unsubscribe from marketing emails using the link in our messages. Even if you opt out of marketing, we may still send non-promotional messages (e.g., order or account-related).

How to exercise your rights:
Email us at support@upolife.com with your request. We may need to verify your identity before processing certain requests. You may designate an authorized agent to submit requests on your behalf where permitted by law; we may require proof of authorization and may verify your identity directly.

Non-discrimination:
We will not discriminate against you for exercising your rights.

14) CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)
If you are a California resident, you may have the right to:
• Request information about the categories of personal information we collect, use, and disclose;
• Request deletion of personal information, subject to legal exceptions;
• Request correction of inaccurate personal information (where applicable);
• Opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising (where applicable).

We do not sell your personal information. If certain advertising-related disclosures are considered “sharing” under California law, you may request to opt out by contacting support@upolife.com.

We may need to verify your identity before responding to your request, as permitted or required by law.

15) INTERNATIONAL DATA TRANSFERS
Your information may be processed and stored outside your state, province, or country, including in the United States, where data protection laws may differ.

If we transfer personal information out of the European Economic Area (EEA) or the United Kingdom (UK), where applicable, we will rely on recognized transfer mechanisms such as Standard Contractual Clauses or other lawful mechanisms.

16) CHILDREN’S PRIVACY
The Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us at support@upolife.com and we will take appropriate steps.

17) COMPLAINTS
If you have questions or complaints about how we process personal information, please contact us at support@upolife.com. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

18) CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page and update the “Last updated” date. Where required by law, we will provide additional notice.

19) CONTACT
For questions about this Privacy Policy or our privacy practices, or to exercise your rights, contact:

Email: support@upolife.com
Address: 6932 Matilija Avenue, Van Nuys, CA 91405, USA
Company: Amazing Toys Inc. (operator of Upolife)